My approach to design is often serialized and research driven, and these qualities inevitably end up in my work in some way or another. I put a lot of faith in the creative process and I value the act of sketching, mocking up, prototyping and discussing. I value the power of discourse in design. No matter the end product, I feel most successful when the final solution is a product of generative ideation, rigorous research and conversation. I have a very analytic and speculative way of viewing the world. I can’t help but take seemingly mundane components of life and consider their broader implications—the way a typeface may trigger a memory or a point in time or how the placement of a button can be based on strong behavioral archetypes—and even though my personal instincts lend toward embracing complexity, I want to achieve balance by materializing cerebral ideation processes through simple and clarifying means.