CCB branding & packaging
CCB Branding & Packaging
Concept Development
CCB or Creative Capture box is a creative tool kit comprised of items curated specifically for the needs of certain content creators. The contents of each kit is comprised of various kinds of photography equipment and accessories designed to empower creatives to start making professional quality content. YouTube and Instagram are filled with digital content creators that have elevated their platform with these very tools and these tools are made accessible to more creators through CCB.
Packaging
The primary directive for the packaging was to create a system that was simple, modular, and mobile. Usually, people making digital content, whether it is photography, video, or otherwise, have to grapple with keeping a myriad of equipment organized. The CCB packaging system is one in which each component can be immediately identified, is self-contained or can be packaged together.
Digital POS
The CCB app will allow users to browse through kits that are curated for specific online personas: beauty-guru’s, DIYers, vloggers, etc. Each kit will contain equipment specific to the average operations of that particular archetype. The app will also allow users to customize their own kits that to meet even more specific needs if necessary.
